Simplifyer Joins the 2025 FinTech Wales Foundry Accelerator 🚀
We’re thrilled to announce that Simplifyer has been selected for the 2025 cohort of the prestigious FinTech Wales Foundry, a no-equity, not-for-profit accelerator supporting promising fintech early-stage startups in Cardiff. We can’t wait to build, grow, and contribute to the thriving Welsh fintech ecosystem!
What is the FinTech Wales Foundry?
World-class mentorship: A five-module, hands-on programme from May to October 2025, with expert-led workshops and mentoring sessions on everything from market validation to pitch prep.
No equity, no fees: A pure support programme — no payment required, no equity taken.
Welsh fintech ecosystem: Fully embedded in Wales’s vibrant, collaborative fintech community, powered by top-tier mentors, investors, and peer founders.
Why this matters for Simplifyer
Expanding into the UK market
The UK is one of the most promising markets for Simplifyer. There’s a strong consumer appetite for mobile-first personal finance tools, and a growing demand for privacy-first, sustainable alternatives to traditional finance apps.
Through the Foundry, we’re building relationships with UK-based investors and partners who share our vision, and positioning Simplifyer for sustainable growth in the market.Committed investor community
The FinTech Wales ecosystem connects us with investors who understand fintech and personal finance, and who are genuinely committed to helping early-stage startups scale. This gives us a strong platform to prepare for our next funding round with the right partners.Product & market focus
We’re refining our positioning, pricing, and core value offerings and the Foundry’s expertise gives us the structure to do this right, ensuring we build a product fit for UK and wider EU markets.The Welsh cohort is a global platform
We’re joining a community of visionary entrepreneurs and are excited to grow together with these eight forward-thinking fintechs (from Wales and beyond) that have collectively raised over £1.9M so far.
Meet the 2025 Cohort with Simplifyer
The Foundry’s 2025 batch features a well‑diverse mix of startups driving innovation in fintech, data intelligence, and financial inclusion.
Banxlocal – a multi-bank retail branch network reinventing high street banking
Capitawise – a SaaS platform connecting insurer operations across capital modelling and claims
Cavefish – AI-powered emotion tracking for ad testing and mental health use cases
Chest – a gamified pension platform for Gen Z and Millennials
CloudBank.Digital – plug-and-play core banking services in a product-as-a-service model
COLFI – DLT-powered post-trade settlement for real-time collateral transfer
Humoni – alternative credit and housing access for migrants and international students
Simplifyer – smart expense management for freelancers with privacy-first data insights
Zugo – AI-powered financial advice for underserved wealth management clients
We’re joining a community of visionary entrepreneurs and are excited to grow together.
Already making waves
Launch day energy: The Foundry kicked off at the FinTech Wales HQ in Cardiff. Nine founders (including Isabel Carapeta of Simplifyer) came together for the first module’s kickoff.
Shared ambition: Social media is buzzing, with congratulations flying in from mentors, founders, and the FinTech Wales team itself.
What’s next?
Over the coming 6 months, we’ll be fully immersed in:
Validating our MVP and key customer segments in both the UK and EU markets
Building monetisation frameworks that align with UK consumer expectations and regulatory frameworks
Strengthening our product and team to support scalable growth in the UK
Perfecting our investor narrative and pitch for UK-based investors and partners
We’re excited about the opportunities the UK market presents for Simplifyer and the Foundry is the perfect platform to help us make the most of them. Expect more news from us as we continue this journey!
Thank you to FinTech Wales 🌍
A big thank you to FinTech Wales’ Programme Director Lucy Bulley, CEO Sarah Kocianski, and the entire FinTech Wales team for empowering early-stage fintechs through such a thoughtful, founder-friendly accelerator. We’re proud to be part of this year’s cohort and excited to move forward and grow together.
🚀 Stay tuned & get involved
Want to explore how Simplifyer is redefining receipt and receipt-based finance management — sustainable, simple, and privacy-first? Subscribe to our updates, or join the waitlist below.
Photography credits: Owain Roberts.
