Simplifyer Joins PurposeTech’s Startup Funding Bootcamp to Accelerate Personal Finance Innovation

Simplifyer CEO Isabel Carapeta

Big news from Simplifyer! We're excited to share that we've been selected for PurposeTech’s Startup Funding Bootcamp. This isn't just another program; it's a strategic move that will accelerate our mission to transform how you handle digital receipts and manage your personal finances.

The shift to digital in personal finance isn't just a trend—it's how modern life works. Globally, the personal finance app market, valued at around $17.75 billion in 2024, is projected to skyrocket to $115.26 billion by 2033. That’s a compound annual growth rate (CAGR) of over 20%! This massive growth shows people are ready for smarter, more convenient ways to manage their money, and Gen Z is leading the charge in adopting these tools.

What This Bootcamp Means for Simplifyer's Future

Over the next five intense weeks, Simplifyer will work directly with top institutional investors and industry experts from Central & Eastern Europe. This unique bootcamp is designed to sharpen our fundraising capabilities and make sure we're built for scale.

We'll be focusing on:

  • Crafting our narrative: Telling Simplifyer's story in a way that truly connects with investors.

  • Strengthening our foundations: Pressure-testing our investor deck and data room to ensure everything is solid.

  • Mastering our pitch: Practicing investor-grade storytelling to nail our Demo Day presentation.

  • Driving real traction: Gaining clarity and momentum for a high-conviction fundraising round.

This program is set to provide us with invaluable insights and direct feedback, helping us refine our strategy and grow Simplifyer even faster.

Beyond Paper: Why Digital Receipts are a Must-Have

Let’s talk about receipts. The old paper kind? They're a headache and a half. Did you know over 11.2 billion paper receipts are printed annually in the UK alone, with most ending up in landfills because they're not recyclable? Globally, roughly 10 million trees are cut down each year just for paper receipts, which also contain chemicals like BPA or BPS, extremely harmful both for the planet and human health.

From a financial perspective, physical receipts get lost, fade, and just create clutter, making it a pain to track expenses or do your taxes. This is where Simplifyer comes in. We're solving these issues with an intuitive app that offers automatic receipt collection, multi-tax profiles, and smart categorization. It’s about making financial management effortless and eco-friendly.

Partnering with PurposeTech: Investing in Impact

PurposeTech, founded in 2023 by serial entrepreneur Zdenek Fred Fous and Impact Hub, is more than just a pre-seed fund. They back founders who are making a real difference in Health, Climate, and the Future of Work. Simplifyer’s mission—cutting paper waste, simplifying finances, and offering smart purchasing insights—fits right into PurposeTech’s vision, especially in environmental sustainability and the evolving landscape of work and finance.

This collaboration is about more than just securing funds; it's a shared commitment to using tech to solve real-world problems and build a more sustainable future. PurposeTech’s hands-on support and extensive network will be crucial as we prepare for our next funding round.

The Road Ahead: Driving Impact with Simplifyer

Joining the PurposeTech Startup Funding Bootcamp is a huge boost for Simplifyer. It strengthens our foundation and accelerates our ability to provide a powerful, user-friendly app that puts you in control of your finances. We're not just building a product; we're building a smarter, greener way to manage your money, empowering both consumers and businesses.

Stay tuned as we embark on this exciting five-week journey with PurposeTech!

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